Wrigley Extra released this brand film as part of its Give Extra, Get Extra campaign, with one simple goal: make people feel something. The ad follows a couple’s relationship from their first meeting to a proposal, with Extra gum quietly appearing through everyday moments and major milestones. There’s no hard selling here, just a product that becomes part of life as love grows over time. It’s a reminder that when brands stop shouting and start storytelling, people don’t just watch ads, they reme
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