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Live shopping, the future of retail and a great example of the new trend “shoppertainment”. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. How do you feel about being “entertainers” and small business owners? Let us know in the comments. 👇 And go check out this week’s episode wherever you listen to podcasts or WATCH
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