Title: Burn That Ad Client: Burger King Agency: DAVID São Paulo For their latest campaign, Burger King entices customers to "burn" its rivals' ads using AR in exchange for a free Whopper. Read more via The Drum: http://bit.ly/2FenbkQ #ClientWork #AdOfTheDay | Ogilvy
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Title: Burn That Ad Client: Burger King Agency: DAVID São Paulo Fo…
1.4M viewsMar 20, 2019
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Burger King: Burn That Ad • Ads of the World™ | Part of The Clio Network
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Burger King couldn’t compete with McDonald’s and KFC’s marketing billboards so instead, they burnt them. 🔥 They launched an AR campaign called Burn That Ad. You’d open the Burger King app, point your phone at any McDonald’s or KFC ad… and watch digital flames burn it up. GENIUS. What do you think of it? #burgerking #marketing #goodmarketing #kfc #mcdonalds
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