The lake effect snow is coming down outside the News10NBC Station on East Avenue. Expect localized snow through the afternoon. Here's what we're tracking. https://www.whec.com/top-news/first-alert-weather-yellow-alert-for-lake-snow-frigid-temperatures-breezy-winds/ | WHEC TV

The Spencerport Fire District shared this video of a pickup truck going up in flames yesterday on Big Ridge Road. Here's what we know. https://www.whec.com/top-news/pickup-truck-goes-up-in-flames-in-spencerport-spreading-to-another-truck/ | WHEC TV

UR Medicine has launched a new program called Hospital at Home to help ease the overcrowding crisis in local emergency rooms. Jennifer Lewke spoke with a person who used the program. See full story: https://www.whec.com/top-news/ur-medicine-launches-hospital-at-home-program-to-ease-overcrowding-in-emergency-rooms/ | WHEC TV

32K views · 386 reactions | News10NBC is partnering with MVP Health Care to bring the Greater Rochester community a FREE Health & Wellness Expo at RIT's Gordon Field House on Oct 5. | WHEC TV | Facebook

16K views · 64 reactions | News10NBC will again go live in the coming...

108 reactions · 23 comments | News10NBC Today's weekday anchor team tells you about the new weekend morning newscasts! | WHEC TV | Facebook

The weather is on the nice list this year for Christmas Eve and Day, but Friday PM may have major travel impacts. A clipper system will pass through the region and could bring us the most snow of the season so far. Stay tuned for updates! | WHEC TV

Good weather for traveling over the Christmas holiday, but then things get interesting! Find out why on News10NBC First Alert weather. | WHEC TV