Taco Bell is redefining digital innovation with a human touch. Hear how loyalty, personalization and smart tech fuel stronger guest connections and support team members with Global Chief Digital and Technology Officer Dane Mathews. https://bit.ly/45KDL90 #TacoBell | National Retail Federation
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🤯 How Taco Bell rebranded from “cheap and gross” to bold and profitable When Brian Niccol took over as CEO, he didn’t try to fix Taco Bell for everyone. He picked one customer: younger diners who wanted bold, fun, and social-first experiences. That’s where “Live Más” came from. It wasn’t just a slogan—it drove every move they made. Doritos collabs. Snapchat filters. Even their menu launches became shareable moments. The lesson for restaurant owners? Don’t water down your brand. Pick a customer—
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