At the Battle Creek Sanitarium in the 1890s, an accidental discovery by brothers John and Will Kellogg marked an innovation in food technology. Dr John, a man of strict health principles, saw their new flaked cereal as a valuable tool for his patients, a bland product of his medical education. He sought health, not wealth, from this unexpected enterprise. But Will Keith, the practical younger brother, saw a massive business opportunity. He recognized the untapped market and argued that adding su

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