In 1960’s plaque was recognized as the primary cause of caries and periodontal disease! Good thing LISTERINE®, the mouthwash pioneer, was around and killing 99.9% of germs that cause bad breath, plaque, and gingivitis! The best part is you can still find this legacy mouthwash today! | Listerine
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In 1960’s plaque was recognized as the primary cause of caries and pe…
147 viewsSep 22, 2022
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An iconic clean for an iconic mouth. No routine is complete without LISTERINE® | Listerine
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An iconic clean for an iconic mouth. No routine is complete without LIS…
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See how Listerine helps fight 99.9% of germs (with 2x daily use vs brushing alone) ASC J0187P072624L | Listerine
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Listerine 1960 and 70’s | Classic advertisements.
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It’s more than a rinse. It’s a refresh. Get a Whole Mouth Clean with LISTERINE®. | Listerine
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1950s commercial for Listerine
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Internet ArchiveHappySwordsman
This campaign by Listerine led to a dramatic increase in sales, reportedly boosting their revenue from $115,000 a year in 1921 to more than $8 million by the end of the 1950s. This is one of many Listerine commercials that famously introduced the term “halitosis” (a medical term for bad breath) to the public lexicon. This strategic choice was pivotal as it transformed bad breath from a normal condition into a medical-sounding issue that required treatment. Listerine was actually formulated in th
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