Professor Puth (Charlie Puth) mixes Jimmy’s raw vocals on the spot to showcase how he made “Changes"! | The Tonight Show Starring Jimmy Fallon

charlie puth went on jimmy fallon dressed like your high school music teacher and it worked because he’s been professor puth for months… same shirt, same tie, same character in every video. then he takes it to national tv and legitimizes it. most artists are scared to commit because they don’t want to be pigeonholed but people remember characters. let’s break down why visual consistency builds brands 🫡 #musicindustry #musicmarketing #musicbusiness | Ruff

Hundred Percent w/ Charlie Puth 💯 | The Tonight Show Starring Jimmy Fallon