Use utm_content to differentiate ads or links that point to the same URL. This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Feb 5, 2026 · A UTM code is a snippet of text attached to the end of a URL that helps track and measure digital marketing effectiveness. These codes, also known as UTM tracking parameters, let …

May 16, 2025 · Learn how UTM tracking works, why it’s essential, and how to create UTM codes for your marketing campaigns. Includes examples, tools & best practices.

Apr 18, 2024 · Discover everything you need to know about Urchin Tracking Module (UTM) codes and how to create UTM tracking URLs on Google Analytics.

Use our free URL builder to create UTM codes for all your Google Analytics campaign URLs

Jul 3, 2025 · UTM tracking (Urchin Tracking Module) refers to the process of appending specific parameters to URLs in order to track the performance of online marketing campaigns through …

Oct 1, 2024 · UTM stands for Urchin Tracking Module. It’s a snippet of code added to the end of a URL to help track the performance of marketing campaigns in Google Analytics. By using UTM …

Nov 22, 2024 · Master UTM tracking with this complete guide—learn how to build, name, and analyze UTM links for smarter, data-driven marketing.

Aug 28, 2025 · UTM tracking works by adding specific parameters to your URLs, allowing you to track web traffic from various sources and analyze the effectiveness of your digital campaigns. Without …

Mar 20, 2025 · UTM tracking is the foundation of successful digital marketing campaigns, letting you see exactly which efforts drive real conversions. This comprehensive guide shows you how to master …