BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.

BMW’s decision to discontinue the heated seats subscription and activate the feature for free is a response to the backlash from both customers and industry experts.

Summary: BMW continues to embrace the features-as-a-service model through its ConnectedDrive platform, despite the backlash from its subscription seat heater scandal.

Learn how to choose BMW heated seats and whether subscriptions apply. Understand key features, regional policies, and what to check before buying.

BMW’s push for subscription-based features was pitched as a way to make car ownership more flexible and modern. Owners can unlock features like heated seats, driver aids, or infotainment ...

BMW says in-car subscriptions “make sense” — but for who? Paying extra every month to unlock features your car already has, like heated seats or software add-ons, feels less like innovation and …

The Age of Subscription-Based Features BMW ’s push for subscription-based features was pitched as a way to make car ownership more flexible and modern. Owners can unlock features like heated seats, …

The subscription economy reached your driveway, and BMW’s heated seat debacle established the boundaries. Hardware paywalls provoke rebellion, but software services represent the industry’s …

BMW will double down on subscriptions with a monthly fee to use the 360-degree camera, but heated seat charges won't return.

BMW thinks you might need a specific feature later. BMW got the memo about putting heated seats behind a paywall and abandoned the harshly criticized subscription service. However, that doesn’t …