Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise, exemplified by the creation of Hello …

Kawaii culture is a Japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness.

卡哇伊是日文“かわいい”的音译词，中文意为“可爱”，拼音为kǎ wa yī，可写作“可爱い”“カワイイ”，指日本1990年代以来以少女文化为核心的独特美学概念，与“萌”存在概念区分。该词起源于古语“颜映 …

Kawaii (かわいい) is a Japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; qualities …

今天的KAWAII，是日本的动漫、电子游戏、时尚流行等大众文化的一个象征词， 它同时更是一个玄义词，它能左右经济的活动，能慰怃人们疲惫的心灵，能使人际关系变得滑润。

May 5, 2023 · Kawaii can be heard on many TV shows and is spoken by old and young alike on most Japanese streets. As a Japanese cultural trend, this concept quickly evolved into a worldwide …

Today, the element of “kawaii” can be seen in various fields in Japan, such as art, fashion, food culture, and the service industry, and its influence is spreading not only within Japan but also around the world.

What is "Kawaii"? Japanese cuteness, or kawaii かわいい、可愛い, is ubiquitous in Japan and has started to achieve global popularity. Kawaii casts its cheerful and colorful presence over everything …

May 17, 2025 · “Kawaii” means “cute” or “adorable” in Japanese. It describes a cultural style that values softness, charm, and playfulness in fashion, art, and daily life.

Mar 26, 2025 · What is kawaii, and how has it impacted the world? From the meaning of kawaii, its fashion, art, and history, to places to visit, here is all you need to know.