Best Ads of the Week: Green River revives its ghostly past & Ikea slides into folks’ DMs
This week’s best ads blend cinematic ambition with cultural cachet. Volvo sees nature through a child’s eyes, On teams up ...
Ken Jeong & Fabletics Scrubs return with a splash... Literally
The apparel brand unveils its latest innovation with Durable-Water Repellent fabric technology, and Jeong is back to put it ...
‘Squeeze too tight and it disappears’: How ad agencies nurture creativity
For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...
DEI falls under further scrutiny, but is its best defense ‘commerce’ or ‘ethics’?
In this month’s Designing Diversity column, Kerning the Gap founder Nat Maher reflects on the fast-moving DEI story in the US ...
Failing to understand DEI is about people, not policy, could cost your brand
Marketers, we have a demographic problem. Sabrina Lynch of Nuance Matters (part of Momentum Worldwide) explains why it’s ...
Why mobile is the key to winning in 2025 – and how brands can stop losing customers
Your customers are glued to their phones. But is your brand? Too many marketers still treat mobile as just another ...
DoorDash & Twitch team up with Amazon Ads for ‘Battle of the Brands’ on Fortnite
The food delivery platform is making its mark in gaming with a major integration into Twitch and Amazon Ads’ branded Fortnite ...
Is Google’s MMM platform Meridian a gift to marketers or another dead end?
Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?
‘No brand is getting it right’ – advertisers urged to include people with visible differences
In the UK, one in five people has a visible difference – a scar, mark or condition on their face or body that makes them look ...
Will Dentsu’s three-year management plan be enough for it to regain competitiveness?
After a thumping $1.38bn goodwill write-off, the Japanese holding company presented a frank three-year plan to rebuild its ...
Never forget it’s a human making the B2B buying decision
The B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best ...