Data isn’t just a tool—it’s the backbone of modern marketing. Experts at afaqs! Digies unpack how brands leverage data to craft, refine, and measure winning campaigns. Digital.

In groups, even good people can make bad choices—not out of malice, but due to powerful social forces. The real question: Are ...

JioStar’s Kevin Vaz underscores the coexistence of TV and digital, the influence of South Indian cinema, and the future of ...

According to the source, the decision to sell ScoopWhoop was driven by the fact that the brand primarily caters to a male ...

Adfactors PR has strengthened its Capital Market Communications Group (CMCG) with the appointment of five senior industry ...

PVR Inox, a multiplex chain, plans to challenge the Bengaluru District Consumer Commission's order, which deemed the practice of showing lengthy advertisements before a movie an unfair trade ...

As part of the campaign, DOMS launched the INXON-branded van, giving children a chance to try the pen. The van had a selfie zone for students to take pictures and held a contest where they created ...

Lalit Jaisingh joins Adfactors PR as vice president. He shared the news through a LinkedIn post. Prior to this, he worked as ...

Vura Bau-Chemie LLP, a construction chemical brand, announced Sourav Ganguly, former Indian captain, as its new brand ...

Skara launches as the global video streaming market nears $155 billion by 2029, focusing on emerging markets like Southeast ...

Karur Vysya Bank (KVB) has appointed Nadhiya Mali as its new head of corporate communications and corporate social responsibility (CSR). With over 15 years of experience in PR, corporate ...

aha, the regional OTT platform, launched a marketing campaign in Hyderabad to promote Dance IKON Season 2: Wildfire. The ...