Apple is famously strict about discounts, and it rarely offers price drops even on the most affordable products. If you have to buy an AirTag, you’ll usually pay $29 each on Apple’s website.

This is the first time Amazon’s membership deals event runs for four days. The deals could give the digital economy a big boost.

Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days in response.