Amazon is weighing another multibillion-dollar investment in Anthropic to deepen a strategic alliance that the tech companies believe will provide an edge in the global competition to profit from artificial intelligence.

Amazon is considering another multibillion-dollar investment in AI firm Anthropic to strengthen their strategic partnership, the Financial Times reported on Thursday, citing people with knowledge of the talks.

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Alibaba's AI sales have experienced seven consecutive quarters of triple-digit year-over-year growth. Amazon is infusing AI into over 1,000 apps across the company. Alibaba is the world's fourth largest cloud provider by market share,

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Amazon's diversified business model allows it to benefit from many sides of the AI equation. Amazon (NASDAQ: AMZN) already incorporated this technology into many aspects of its operations, and investors can expect to see the effects of this transition over the next three years.

A recent survey of online shoppers found that 55% of them use an AI assistant for research, around 43% to 47% use the tool for product recommendations and for looking for deals on the website. About one-third of those surveyed said they used AI to help with gift ideas, unique products and to create shopping lists.

"We're going to hire more people in AI and more people in robotics," Jassy said on CNBC.

Meanwhile, tech giants like Amazon and Microsoft are slashing their workforce amid massive spending to build and deploy new AI models.

Microsoft, the second largest cloud provider, has followed Amazon's lead and made strides in chip development. In 2023, the company designed its own systems called Sidekicks to cool the Maia AI chips it developed.