Shatner may not be the man to take the reins of the Star Trek franchise, but damn, he can make a great commercial. I'm excited for this solely because I remember how iconic his Priceline ads were back ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

Poor commercial real estate. Fewer investors want to touch it after being burned by falling property values in recent years. They have better options anyway. Why settle for 7% annual returns on real ...

For years, the NFL convinced fans to buy the RedZone Channel with the catchphrase, “Seven hours of commercial-free football.” For fans of RedZone, those times were the good old days. And they’re not ...

MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief ...

Veteran animator and filmmaker Uli Meyer has given us exclusive access to the proof-of-concept teaser for his darkly comic live-action/animation hybrid Tricky & The Cereal Killers, a project that ...

Last year, the UK government published a list of foods it planned to restrict in online and TV advertising. While its original start date has been delayed, the ban is due to come into force early next ...

When was the last time you ate a banana split? I asked myself this question and drew a blank. I remember loving the indulgent triple-scoop sundae, and I was certain that I’d had one, but with no ...

The popular cereal manufacturer is making more cuts in its business to reduce costs amid ongoing sales declines. The uncertain economy, shifting consumer behavior, and rising geopolitical tensions ...

Big changes are coming to the food aisles of America’s largest retailer. Walmart announced Wednesday it will eliminate synthetic dyes from all its private-label brand food products. Those brands ...

The two “Wicked”-branded cereals currently on store shelves are the world’s most generic cereal puffs with a flashy coat of paint to promote the new movie. Unfortunately for me, they’re really cool ...