Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

We've reached out to Lung for comment on any possible relationship between Labubu and Pazuzu and will update this article if ...

According to those who believe the theory, Labubus are 'possessed' by an ancient demon called Pazuzu, which stems from Mesopotamian mythology and is also the name of the main antagonist in the iconic ...