Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

As Labubu continues to take the world by storm, its producer, as well as domestic regulators, are attempting to rein in counterfeits.

The quirky creature was dreamed up in 2015 by Hong Kong-born artist Kasing Lung as part of a Nordic-inspired picture book ...

Denverites are lining up for Labubu dolls, mischievous little monsters with fangs that have become America's must-have toy.

A mischievous little monster with fangs is America's must-have toy — and it's clawing its way into the Philly region. Why it ...

This quirky doll is taking the world by storm and it has everyone asking, "What is Labubu?" Here's what you need to know about the viral toy ...