In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

A viral Reddit post shows a Star Wars Lego box and bags filled with pasta instead of blocks, reigniting online ire against return scams. At first sight, an average Redditor might wonder why Lego ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it. The Smart Brick comes with three of eight Star Wars sets at launch, although most ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

If you click on links we provide, we may receive compensation. Stock up on Lego 'Star Wars' sets, flowers, and more Amazon (3) Whether you’re looking to add to your Lego Botanicals collection or ...

🛍️ Amazon Big Spring Sale: 100+ editor-approved deals worth buying right now 🛍️ By Stan Horaczek Published Jan 27, 2026 4:48 PM EST Add Popular Science (opens in a new tab) Adding us as a Preferred ...

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging feature. Now, the toy company has announced five new compatible sets — all Stars ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...