Kellogg’s unveiled a limited-edition SpongeBob SquarePants cereal inspired by SpongeBob’s fictional favorite, Kelpo The cereal is a golden, crispy puff of sweetened corn that offers a “cannon blast of ...

After more than two decades, a pantry staple from Bikini Bottom is coming to grocery stores on the surface. Tied to the upcoming theatrical release of The SpongeBob Movie: Search for SquarePants, ...

MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

The popular cereal manufacturer is making more cuts in its business to reduce costs amid ongoing sales declines. The uncertain economy, shifting consumer behavior, and rising geopolitical tensions ...

The two “Wicked”-branded cereals currently on store shelves are the world’s most generic cereal puffs with a flashy coat of paint to promote the new movie. Unfortunately for me, they’re really cool ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard treasures from extinction. Decades ago, singles were printed on cereal ...

IOWA CITY, Iowa (KCRG) - Former Hawkeye football player Cooper DeJean is launching a cereal to benefit the University of Iowa Stead Family Children’s Hospital. Captain Coop’s Crunch Cereal can be ...

Cooper DeJean is has new merchandise out now, and this time it's edible. Get a taste of the new Coop's Crunch Cereal. Here's what to know about the cereal and where you can pick up a box. Coop's ...