You may think of cereal when you think of General Mills, but the company owns around 40 food brands, and even once owned ...

Cereal prizes used to be a big deal. In the 1940s and 1950s, kids didn’t just eat breakfast; they studied the box, filled out ...

If 1994 was among the greatest years in rock and roll history, then 1995 should undoubtedly take the mantle for rap music. The decade welcomed the emergence and canonizations of alt-metal, ambient, ...

Kellogg’s unveiled a limited-edition SpongeBob SquarePants cereal inspired by SpongeBob’s fictional favorite, Kelpo The cereal is a golden, crispy puff of sweetened corn that offers a “cannon blast of ...

After more than two decades, a pantry staple from Bikini Bottom is coming to grocery stores on the surface. Tied to the upcoming theatrical release of The SpongeBob Movie: Search for SquarePants, ...

On Nov. 22, 1995, Universal released Martin Scorsese's Las Vegas epic in theaters. By Duane Byrge On Nov. 22, 1995, Universal released A Martin Scorsese Picture, as the Las Vegas epic Casino hit ...

MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

The popular cereal manufacturer is making more cuts in its business to reduce costs amid ongoing sales declines. The uncertain economy, shifting consumer behavior, and rising geopolitical tensions ...

The two “Wicked”-branded cereals currently on store shelves are the world’s most generic cereal puffs with a flashy coat of paint to promote the new movie. Unfortunately for me, they’re really cool ...