New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

Ms. Francis, who is 27 and a graduate student at Columbia Business School, has been a die-hard fan of Mr. Bieber since she ...

We’ve never had more health information at our finger tips. But AI models and online wellness gurus could be damaging our ...

Measuring the financial return of influencer partnerships used to be something brands approached loosely—more gut feeling than science. But times have changed. Marketing budgets are scrutinized, ...

For years, influencer marketing focused on awareness. Campaign reports highlighted reach, impressions and engagement, which justified spending while social platforms offered broad organic distribution ...

The ICCT’s European Vehicle Market Statistics Pocketbook provides an annual, data-driven snapshot of how the European Union’s car, van, truck, and bus markets are evolving on the path toward clean ...

People who would never post an Instagram video to hawk nutritional supplements or teeth-whitening strips are increasingly striking deals with brands nonetheless. Just don’t call them influencers.

Buying AI capabilities to drive marketing is easy. Enabling marketing teams to actually use it independently, decisively, and at scale is far harder. The main culprit? Humans. Marketing teams have ...

When Aris Yeager and Philip Davis quit their jobs at influencer marketing software company Lefty to start their own business Storytime in 2024, they weren’t sure whether they were about to raise ...

At the University of Miami, inside the columned fraternity house of Sigma Alpha Epsilon, one brother had some valuable information. The fraternity attracts the children of the very wealthy, including ...

As Americans spend more time on social media, influencers have become a go-to strategy for many advertisers hoping to reach scrolling consumers. U.S. annual creator economy ad spend is expected to ...

The MarketWatch News Department was not involved in the creation of this content. CommLoan CEO Mitch Ginsberg Named 2026 CRE Technology Influencer by GlobeSt. Ginsberg recognized for his leadership ...