When Rolex unveiled the Land-Dweller at Watches and Wonders Geneva last April, it made the kind of headlines the watch world rarely sees. This was no iterative update to an existing reference. It was ...

Open up a Rolex and you will peer into a hieroglyphic amalgam of gears, coils, and springs, underneath which is a Y-shaped bit of metal so Lilliputian that magnification is required to bring it into ...

Open up a Rolex and you will peer into a hieroglyphic amalgam of gears, coils, and springs, underneath which is a Y-shaped bit of metal so Lilliputian that magnification is required to bring it into ...

Not long ago, buying a Rolex for under its retail asking price was nigh-on impossible. Sports models traded at heavy premiums, waiting lists went on until the end of time, and even the least popular ...

The annual clarion call for motorsports has arrived again with the Rolex 24 at Daytona, signifying the dawn of another racing season. The 64th edition of the sports car classic will gather another all ...

DAYTONA BEACH, Fla. – Felipe Nasr capped a record-setting day at Daytona International Speedway by driving to a record-tying third consecutive Rolex 24 at Daytona overall win, leading Porsche Penske ...

The Rolex 24 race features two main types of cars, prototypes and street cars, which are divided into four classes. The top class, Grand Touring Prototype (GTP), features hybrid-powered cars from ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

NASCAR Cup Series rookie Connor Zilisch is set to compete in IMSA’s Rolex 24 next month, officially joining the Action Express Racing group for the 2026 season opener at Daytona International Speedway ...

Swiss luxury watchmaker Rolex is opening a new store in Williamsburg, Brooklyn, Commercial Observer has learned. “Williamsburg continues to grow in its importance to retailers and shoppers, and we ...

Add Yahoo as a preferred source to see more of our stories on Google. On Wednesday, Senator Elizabeth Warren (D-MA) sent a letter to Dufour, questioning whether the company invited Trump to the men’s ...

Rolex CEO Jean-Frédéric Dufour confirmed in a letter Thursday that President Donald Trump jokingly asked “whether he would have been invited [to the company’s box at the U.S. Open men’s finals] had it ...