Burger King is in full concession mode, admitting that “somehow, somewhere fast food just fell off — us included.” This admission is the inspiration behind the chain’s new brand creative, called ...

Burger King launched a new campaign, “There’s A New King And It’s You,” with an ad that aired during the Oscars on March 15, per details shared with Marketing Dive. It also officially “fires” the ...

Burger King is putting its guests in the spotlight with a new campaign, “There’s A New King And It’s You,” signaling a major evolution for the brand in its continued turnaround. After years of ...

Burger King has appointed Mojo Supermarket as social agency of record and Praytell as public relations AOR for the U.S., per news shared with Marketing Dive. Mojo Supermarket will lead Burger King’s ...

Burger King just dropped the gauntlet. The war between Burger King and McDonald’s is in full effect in 2026. We have two CEO’s going head-to-head. McDonald’s tends to get more publicity, especially ...

Earlier this week, Burger King claimed it had improved the Whopper by making three adjustments to its flagship burger. Serving the burger in a cardboard box instead of just paper, so it doesn’t get ...

Burger King didn’t name names—but it didn’t have to. Days after McDonald’s CEO Chris Kempczinski went viral for promoting the new Big Arch Burger, Burger King dropped a TikTok featuring its own top ...

Burger King is making its first major update to the Whopper in about a decade. The Miami-based chain said it has refined its signature flame-grilled hamburger following customer comments, according to ...

You'll soon be able to have it your way at some Burger King locations with the help of an AI chatbot for employees. As revealed on Thursday by the company's chief digital officer in an interview with ...

Burger King is updating its signature Whopper for the first time in nearly a decade, the company announced Thursday. After receiving feedback from customers, the fast-food chain said it will now serve ...

(WJW) – Burger King fans may notice a few changes to the fast food giant’s best-selling menu item. For the first time in nearly 10 years, the Whopper is getting a makeover, Burger King announced in a ...

This is read by an automated voice. Please report any issues or inconsistencies here. Burger King is testing AI-powered headsets that can recite recipes, alert managers when inventories are low and ...