Cinemark stands out for its strong operational management, profitability, and sustainable business model. Read why I ...

AMC Entertainment shares soared after Wedbush Securities upgraded the stock, saying the movie theater chain was "poised to ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

SEBI releases consultation paper to review rules for Asset Management Companies (AMCs), proposing to relax broad-basing requirements and expand permissible business ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Market research will be vital in assessing how consumers respond to color changes in their foods and beverages. Effective ...

AMC Theatres will delay the start of its movies by 25 to 30 minutes after the listed showtime to accommodate an expanded ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

Advertising translation is the process of adapting your marketing campaigns and promotional materials for an audience in a different country. It goes beyond simply changing words; it involves ...

Its advertising was uninspired, its social media presence nearly nonexistent, and its visual identity fragmented. CEO Dmitriy Chebanenko brought in Alexey Kotolevskiy with a simple yet ambitious ...