New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

From removing emotion and proving value with data to avoiding “specific team language”, there are steps marketers can take to ...

Diageo has driven strong growth in its tequila portfolio in North America and is now seeking to take this success worldwide.

Since partnering with the FA and FIFA in 2022, Xero has kept the attention on its partnerships outside “tentpole” tournaments ...

Marketers can have a tendency to see research as definitive answer - but as was the case with the Scared Straight programme - ...

Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky ...

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

With investment in the creator economy growing, issues around payment, welfare and inclusion are high on the agenda for ...