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Ferrero, Froot Loops and WK Kellogg

Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.

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· 2d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

· 2d · on MSN

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

1d

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

2d

Italy's Ferrero nears deal to buy Froot Loops maker WK Kellogg

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a deal to buy cereal maker WK Kellogg, a source told ...

5d

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

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