Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...
MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief ...
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Brits roast Trix Cereal!

In this hilarious episode, we dive into the world of cereal humor as British highschoolers react to American breakfast cereals. Watch their priceless reactions to Trix and other cereal goodies! Don't ...
Sam's Club is among the food makers removing artificial dyes from products, yet hoping shoppers don't notice a difference in color. But why? Food-makers are phasing out artificial dyes. The problem: ...
Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...
Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...