Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

The mural will be placed on the north-facing wall of Sunrise Restaurant, a highly visible site in the historic Main Street ...

Sam's Club is among the food makers removing artificial dyes from products, yet hoping shoppers don't notice a difference in color. But why? Food-makers are phasing out artificial dyes. The problem: ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

How colorful do we really want our food to be? This question's on the agenda of major brands this year as more of them commit to phasing out chemical dyes from snacks and cereals in the U.S. NPR's ...