The name “Labubu” first appeared in 2015, when Hong Kong-born illustrator Kasing Lung created the character – a small forest ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

According to those who believe the theory, Labubus are 'possessed' by an ancient demon called Pazuzu, which stems from Mesopotamian mythology and is also the name of the main antagonist in the iconic ...

The Labubu craze is still going strong, but some people have started burning these furry little monsters after a viral conspiracy theory claimed they are possessed by a demon called Pazuzu.

One Labubu owner has taken to Reddit to recall the moment she was left terrified after a stranger gave her a 'demon' warning about their doll.

Pazuzu is a demon from ancient Mesopotamian mythology, often depicted with a lion-like face, bird talons, wings and a serpent ...

A viral panic erupted in June 2025 after social media users linked Pop Mart's Labubu dolls to the demon Pazuzu despite no real connection. The rumour spread quickly, sparking concern and confusion.

Labubu dolls steal the show at Tsinghua University graduation as students bring them dressed in caps and gowns, sparking mixed reactions online.

Here, we unpack how Labubu keychains and accessories found their way to the top of the fashion trend cycle, with some picks to shop.

Louis Vuitton launches new collectible charms - could this be the new Labubu? Louis Vuitton's new bag charms come in two designs - Vivienne Fashionista and Louis Bear.

Labubu dolls have gone from viral collectibles to the centre of a full-blown internet exorcism. TikTok influencers claim the elf-like toys are demonic, possibly tied to ancient demon Pazuzu. But is ...