The logo FIFA wanted hidden is fast becoming one of the most visible branding moments of the tournament. According to media ...

Blackmores is looking to engage a new generation of active consumers with the launch of “Pawlympics”, an integrated campaign ...

Glico Asia Pacific is giving Pocky one of its biggest brand updates to date as the snack brand marks its 60th anniversary.

WPP has finalised its creative leadership team across ASEAN, naming market CEOs for Indonesia, Malaysia, Singapore, The Philippines, Thailand and Vietnam under its WPP Creative structure. The ...

Leo Messi has built a career on seeing possibilities others do not. Now, away from the pitch, he is exploring another kind of ...

The FIFA World Cup 2026 was supposed to be about football. Instead, some of the tournament's biggest headlines have centred ...

Former Milk & Honey PR Singapore partner and CEO Meilin Wong has launched Ember42, a Malaysia-based reputation and growth ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

The World Cup has long been one of the few certainties in media planning: a rare moment when audiences gather in their ...

Tropicana is rolling out a new global masterbrand platform, “Give life some juice”, marking a creative shift for the ...

For years, Singapore has been the natural Southeast Asia headquarters for global companies. That perception still largely ...

For marketers, the Jalan Carlsberg brand activation served as a reminder that sometimes the strongest ideas are the ones that ...