In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The publishing ecosystem is a ...
In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a ...
In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it ...
Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its ...
In today’s Digest we cover ChatGPT’s slow rollout of ads frustrating partners despite the buzz around their introduction, ...
OpenAI hires Meta ad veteran. OpenAI has named David Dugan as vice president and head of global ads solutions, marking a ...
Meet the latest recruits for our Wires judging panel… This year, The Wires marks a major milestone: a decade of celebrating ...
In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in ...
We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale ...
And thus, we enter the new psychology of connectivity. A world where the pendulum is swinging towards purposeful communities ...
Meanwhile, the most read-about Best Actress and Actor nominees were Jessie Buckley, who starred in Hamnet and won the Best ...
In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, ...
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