Grumpy Cat’s iconic frown has secured her an endorsement deal with Friskies, officials announced Tuesday. Tardar Sauce will now serve as spokescat for a Friskies brand of cat food. The brown and white ...

Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy Cat character in a Friskies promotion linking the brand to this week's South by Southwest Interactive Festival. Early Friday, ...

Friskies and the iconic Grumpy Cat are back at SXSW for a fourth time, this year introducing a new product with some musical accompaniment. To support the introduction, there will be a musical mashup ...

Celebrity product endorsements: when stars you love slap on a fake smile to get cheerful about whatever goods they’re schilling. Thankfully, one global phenomenon feels no need to plaster on a forced ...

ST. LOUIS (AP) -- It probably won't affect her famous mood, but Grumpy Cat now has an endorsement deal. The frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a ...

The little cream-colored frown-factory of a varmint is going to be accepting visitors on Friday, Saturday, and Sunday, March 8-10, from 11am to 5pm. At the Mashable House at the corner of Cesar Chavez ...

One of the most-star studded cat gatherings ever assembled, headlined by world-renowned Grumpy Cat. The official Friskies® 'spokescat' is the star of the newest BuzzFeed video, 'Happiness Finds Grumpy ...

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7974851-purina-friskies-grumpy-cat-pawculture-pet-peeves-blog ...

ST. LOUIS -- It probably won't affect her famous mood, but Grumpy Cat now has an endorsement deal. The frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies ...

*Refers to the latest 2 years of omaha.com stories. Cancel anytime. Grumpy Cat has an endorsement deal. The frown-faced Internet sensation, real name Tardar Sauce, is now the “spokescat” for a ...