Austin Butler is the face of YSL Beauty's new men's fragrance MYSLF. Austin Butler is hitting another high note – a fragrance high note, that is. On Tuesday, YSL Beauty unveiled the Oscar-nominated ...

The highly anticipated launch comes after debuting the then unreleased product on stars and YSL ambassadors at this year’s ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Aug 28, 2024, 02:00am EDT For the latest step in its Abuse is ...

Add Yahoo as a preferred source to see more of our stories on Google. Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research ...

YSL Beauty’s latest announcement marks another progressive stride for the beauty industry at large. The luxury French house most recently welcomed Lil Nas X as the brand’s newest ambassador. As two ...

MILAN — Relaunching the Yves Saint Laurent label is proving to be a pricey venture for Gucci Group. Unforeseen costs linked to the restructuring of the YSL brand have forced the group to downgrade its ...

The partnership brings Charli’s distinct visual identity into the next phase of the brand’s creative direction.

Lil Nas X and YSL Beauté have joined forces making the young multi-hyphenate the brand’s North American ambassador. According to an official press release, the partnership will be centered on ...

Bella Hadid has been booked and busy. She officially became a fragrance entrepreneur in May, with the launch of ‘Ôrəbella, a line of “mood-boosting” perfumes. Since then, she’s been dropping new ...