When I first started writing and was asked to choose a name for this column, I decided on “First Principles.” The New Oxford American Dictionary defines first principles as, “the fundamental concepts ...

THIS elementary book is intended for those who wish to obtain some knowledge concerning the more generally recognised problems and principles pertaining to physics. With this object in view, the ...

THIS book is intended to be used by students who have attended lectures on experimental chemistry, or after a course of laboratory instruction; hence it deals merely with the theoretical principles of ...

Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...