ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

The broadcaster will show specially created ads twice per game during scrums, with timing overseen by ITV Sport's production ...

RTÉ, who are sharing coverage of the Six Nations with Virgin Media, are in the same position. “Similar to the UK, as part of ...

Ads will air tomorrow during the competition’s opener between France and Ireland. by Shauna Lewis ...