Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

How much would someone pay for an unopened 60-year-old box of cereal? Turns out that certain collectors will shell out a ton of cash for the boxed breakfast staple. People have been collecting the ...

After seeing a 4% decline in sales in its flagship U.S. breakfast unit, Kellogg CEO John Bryant said in a call with analysts earlier this month that the company is moving away from cereal toward other ...

We may receive a commission on purchases made from links. Over the years, plenty of breakfast cereals have come and gone. Many of them have had fun gimmicks or flavors based on sweet treats (Cookie ...