From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead schedules a showing, but success doesn’t come from posting at random. Today’s ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

, , ,, and other social networking sites are changing the way AEC professionals and their firms promote themselves, recruit employees, and advertise their services. However, as Building ...

Lauren Labrecque does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...