To some, July 1st marks the start of the seventh month of the year. For the Auburn Athletics, and its loyal fans, it’s the start of a new era. The Nike era. Auburn’s partnership with Under Armour ...

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

NBA superstar Steph Curry and Under Armour are once again betting big on each other. The Baltimore-based sports apparel brand and the four-time NBA champion announced Thursday they are building on ...

Just before the start of football season, Under Armour stepped into a new era of footwear with the launch of UA HALO collection. A trio of performance models reimagine the brand's design philosophy ...