Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

PHILADELPHIA -- Breakfast lovers will soon have a new option. Your favorite cereals will now come in oatmeal form. Beginning next month, you'll be able to get Lucky Charms, Cinnamon Toast Crunch, ...

General Mills is releasing some “itsy-bitsy” kitchen accessories in conjunction with the launch of the three new “minis” cereals - Reese’s Puffs, Trix and Cinnamon Toast Crunch. Shoppers may have seen ...

Featuring puffed-up and larger-than-life squares that are filled with a vanilla crème, the Loaded cereal lineup will include Cinnamon Toast Crunch, Trix and Cocoa Puffs. The company shared that it is ...

Calling all cereal lovers … General Mills announced a new mini breakfast bundle offering items that pair with mini boxes of fan-favorite cereal. Various limited-edition kitchen items will be included ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...