DDB continues it role as the tourism organisation's creative agency. The campaign is set to progressively reveal itself in three stages, namely ‘invite, inspire and engage’. will be launched on 15 ...

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...

Incorporating print, online and outdoor media, the tourism drive taps on Baz Luhrmann’s ‘Australia’ the movie to position Australia as a romance and adventure destination. A consortium of nine key ...

Tourism Australia has debuted a new $40 million (U.S. $28 million) global campaign. The “Don’t Go Small. Go Australia” campaign highlights the country’s most notable destinations and targets the U.S., ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...

Sara Tendulkar, daughter of the legendary cricketer Sachin Tendulkar, has been appointed the brand ambassador for Australia's International tourism campaign, Come and Say G'Day. Paving her way, she is ...

The government on Sunday launched a new tourism campaign aimed at getting Australians to visit New Zealand. Prime Minister Christoper Luxon, appearing with Tourism Minister Louise Upston, said his ...

Australia has launched a new tourism campaign starring singer Kylie Minogue aiming to attract British tourists fatigued by Brexit to escape on a laid-back Down Under holiday. London-based Minogue ...

In addition to nearly 200 sellers and planners, Australia Next 2025 also hosted 14 industry media including Meetings Today’s ...