(NEXSTAR) – In households where Christmas is observed, there are three types of parents: those who have successfully avoided the Elf on the Shelf tradition, those who love it and those who are just ...

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Get ready for an all-new, one-of-a-kind immersive experience with The Elf on the Shelf’s Magical Holiday Journey, all from the safety of your own car! This year Christmas Spirit is running low, so ...

For as long as twin sisters and creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...