A video of a woman rubbing shampoo on top of her headscarf would not be a wise move for a respectable brand trying to reach Muslim consumers. When a 14-second clip above depicting such a scene ...
Hair care brand Sunsilk achieved the biggest uplift in Ad Awareness in the UAE in December. Sunsilk’s ‘Rethink Pink’ campaign has struck a chord with UAE residents, especially women. The brand ...
A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with ...
Sunsilk has chosen to tell the story of women all over who are recalibrating and redefining themselves in these unprecedented circumstances. It has come up with a vibrant film conceptualised by ...
Hair care brand Sunsilk achieved the biggest uplift in Ad Awareness in the UAE in December. Sunsilk’s ‘Rethink Pink’ campaign has struck a chord with UAE residents, especially women. The brand ...
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