"Is this now the new frontier airlines???" said one Southwest flyer on X.

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a ...

Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Milwaukee's biggest carrier is rolling out assigned seating and other new rules on Jan. 27.

Wall Street cheered news that Southwest’s transformation appears to be taking hold.

The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Southwest says its fourth-quarter performance benefited from revenue initiatives, including charging for seat assignments and ...

Rapid Rewards members can earn the ability to fly with a designated companion for free—excluding taxes and fees.

Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...

Everybody likes to be No. 1.

Southwest Airlines ends its famous open-seating policy and implements new rules requiring plus-size passengers to purchase ...