Seattle’s Sniffies lands $100M investment from Match Group in major bet on sex-positive tech

Match Group takes a $100M stake in Seattle-based Sniffies, a sex-positive platform for queer men. The deal includes an option to acquire the Grindr competitor.

Match Group invests $100 million in Grindr rival Sniffies with buyout option

Match Group is investing $100 million in Sniffies, a dating platform targeted at ​non-heterosexual men, in a deal giving ‌the ...

Match just made a $100-million bet that Sniffies can challenge Grindr

Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million in Sniffies, a platform for queer men, paving the way for a possible ...

Match Group expects Q2 revenue of $850M-$860M while outlining $15M cost savings and a $100M Sniffies stake

Q1 2026 Management View "Match Group entered 2026 with tangible progress on the 3-phase transformation we outlined last year: Reset, Revitalize and Resurgence." (CEO & Director Spencer Rascoff) "We ...