Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...