As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

We’re not here to take sides. We’re not here to end the debate forever. We are, however, here to say that there are times when rigging with bait—either live or dead—will outfish artificial lures, even ...

Soft plastic lures are versatile for catching bass, partly because of the variety of ways you can rig them. Proper rigging style depends on the presentation you desire. That often depends on the type ...