Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...

How can agents and financial advisors get in touch with ideal fixed annuity prospect? Many rely on marketing systems built around demographics assumed to belong to such individuals —marketing to ZIP ...

We live in the millennial generation of social media and casual hookups, and the invasion of privacy is the new sexy. Often masquerading as security measures, demographic study, or for market research ...

As we look to planning for 2017, one emerging trend that is really beginning to excite many marketers I’ve spoken with (myself included!) is the technological advances that will let B2B marketers ...

Meebo, social media sharing experts, have just forked over an undisclosed sum to buy ad-targeting experts Mindset. These innovative guys eschew demographic profiling, and use psychographic targeting ...

Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ -- The ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

It’s no secret that driving brand engagement is a priority for marketers. How you do it, however, is widely debated. There are many tools and platforms from which marketers can optimize community ...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, ...