For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

In today’s digital landscape, delivering exceptional user experiences has become a top objective for businesses across industries. As applications and digital touchpoints increase, understanding user ...

Long one of Enterprise BI's elders, Oracle's business intelligence stack has grown through evolution, acquisition and partnerships. This has made for a complex set of offerings and a price list that's ...

Datadog Inc. (NASDAQ:DDOG) announced Monday that it has acquired Eppo, a platform specializing in feature flagging and experimentation. The company will use the acquisition to enhance its Product ...

Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...

Behavior-tracking software firm Amplitude Inc. today launched new capabilities that bring marketing and product data together to help marketers optimize their channels and campaigns. The new ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

White-label customization: Users should not be able to tell where your product ends and the analytics begin. Your dashboards should reflect your brand, your layout, and your UX standards. Real-time ...