Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

If you’re like many business owners, you want to use email marketing to grow your company. Emails are an excellent way to get to know your audience and build customer personas. At the same time, you ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...

AI tools are being maliciously used to send “hyper-personalized emails” that are so sophisticated victims can’t identify that they’re fraudulent. According to the Financial Times, AI bots are ...

Sending personalized emails directly from Microsoft Excel using Power Automate can significantly enhance your communication efficiency and productivity. This comprehensive guide will walk you through ...

Businesses have many platforms at their disposal to send messages to the masses, but email marketing remains one of the most crucial. Emails are a reliable, affordable and efficient way to reach ...